Case Study

Café Lovi

This coffee shop, transformed its operations through sustainable practices under new owner Manuel Boutin.

By implementing composting, waste reduction, and energy-saving initiatives, the café successfully diverted 95% of waste from landfills while maintaining customer satisfaction.

01 / The Initiative 

Company Name: Café Lovi

Company Description: Café Lovi is a neighborhood coffeeshop located in Santa Monica, CA serving signature coffee drinks and challah sandwiches.

Community Values, Environmental Vision

Nestled in the heart of Santa Monica, California, Café Lovi is more than just a neighborhood coffee shop. Known for its signature coffee drinks and challah sandwiches, the café has embarked on a journey to embrace sustainability while staying true to its roots as a welcoming community space.

Manuel Boutin, the café's new owner, has carried forward a green initiative started by the previous proprietor, infusing his background in sustainability to make impactful changes. “I do it in my private life, so as a business owner, I feel it’s not different. It’s important to do the best for the environment, for the planet,” Manuel shared.

02 / Goals

Transform a neighborhood café into a sustainable business while maintaining quality and customer satisfaction.

Balancing Sustainability with Business Success

Despite its charm, Café Lovi faced the challenge of operating sustainably while balancing costs and maintaining customer satisfaction. Disposable plastics, inefficient waste management, and high energy consumption posed significant hurdles. Additionally, Manuel’s transition as the new owner required navigating existing systems and identifying areas for improvement.

The Path to Green Operations

Manuel set out to create a café that not only served great food and beverages but also championed sustainability. His primary objectives were:

Reducing the use of single-use plastics.

Implementing composting and recycling programs.

Lowering energy consumption by maximizing natural light.

Enhancing waste management practices to divert waste from landfills.

03 / The Strategy

Implementation Tip 1:
No Cost Solution – Maximizing indoor light

Implementation Tip 2:
Start small and build gradually to avoid being overwhelmed.

Smart Solutions for Sustainable Operations

Recognizing the urgency of environmental responsibility, Manuel sought to implement green practices that aligned with his personal values and the café's community ethos. By reducing waste, energy use, and single-use plastics, Café Lovi aimed to minimize its environmental footprint without sacrificing the customer experience.

Manuel’s approach combined simple, low-cost solutions with more comprehensive, long‑term strategies.

From Simple Savings to Tech Innovation

No-Cost Solutions

Café Lovi leveraged its large windows to reduce artificial lighting during the day, saving energy and creating a warm ambiance.

Composting Program

Partnering with the city, Manuel implemented a composting system for coffee grounds and food scraps, making waste management more eco-friendly.

Reusable Dining Options

Transitioning from single-use to reusable plates and glassware for dine-in customers significantly reduced waste while enhancing the customer experience.

Waste Reduction Apps

The café adopted the “Too Good To Go” app to minimize food waste by selling surplus items at a discounted price.

04 / Challenges

Implementation Tip 3:

Experiment with solutions and refine based on feedback, such as testing different compostable materials for customer satisfaction.

Navigating the Cost of Change

Implementing sustainable practices came with hurdles. Manuel noted two key challenges:

  1. Cost: Sustainable materials often come at a premium. For example, switching from plastic to biodegradable straws increased expenses. “Sadly, everything that's better for the environment is much more expensive,” Manuel explained.
  2. Customer Resistance: Some customers preferred traditional plastic utensils, requiring thoughtful communication and product adjustments.

Breakthrough: Patience Proves Key to Success

Manuel’s solution was persistence and adaptability. “It’s okay to do it slowly,” he advised. By gradually phasing in changes and seeking customer feedback, Café Lovi overcame resistance and found sustainable options that worked.

05 / Results

Big Stat 1:
Café Lovi was able to divert 95% of waste away from landfills.

Big Stat 2:
They were able to afford 2 new employees with savings.

Sustainability Yields Triple Bottom Line Success

After implementing these sustainable practices over two years, Café Lovi achieved a remarkable 95% waste diversion rate while maintaining strong customer satisfaction scores. Through gradual changes and smart solutions like natural lighting, composting, and the Too Good To Go app, the café successfully reduced its environmental impact while growing its reputation as a community-minded business.

Small Changes Lead to Big Wins

95% Waste Diversion

Café Lovi successfully diverted most of its waste from landfills through composting and recycling.

Enhanced Customer Experience

The switch to reusable dining options elevated the dining atmosphere, fostering positive feedback from patrons.

Cost Savings

Although some initiatives, like compostable straws, increased costs, others, like reduced energy usage, offered savings that balanced the expenses.

Proving Sustainability is Good Business

Café Lovi’s journey demonstrates that even small businesses can make a meaningful impact by adopting sustainable practices. With persistence, adaptability, and a clear vision, Manuel has transformed the café into a model of environmental responsibility. Café Lovi serves as a testament to how local businesses can thrive while contributing to a greener planet.

Looking Ahead to a Sustainable Future

Manuel envisions expanding Café Lovi’s sustainability efforts to include sourcing food from local and organic suppliers. While he acknowledges the potential challenges of cost, he remains committed to exploring these options.



“It could be interesting to look at the options,” he said, reflecting his long-term dedication to sustainability.

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