Café Lovi
This coffee shop, transformed its operations through sustainable practices under new owner Manuel Boutin.
By implementing composting, waste reduction, and energy-saving initiatives, the café successfully diverted 95% of waste from landfills while maintaining customer satisfaction.

01 / The Initiative
Company Name: Café Lovi
Company Description: Café Lovi is a neighborhood coffeeshop located in Santa Monica, CA serving signature coffee drinks and challah sandwiches.
Community Values, Environmental Vision
Nestled in the heart of Santa Monica, California, Café Lovi is more than just a neighborhood coffee shop. Known for its signature coffee drinks and challah sandwiches, the café has embarked on a journey to embrace sustainability while staying true to its roots as a welcoming community space.
Manuel Boutin, the café's new owner, has carried forward a green initiative started by the previous proprietor, infusing his background in sustainability to make impactful changes. “I do it in my private life, so as a business owner, I feel it’s not different. It’s important to do the best for the environment, for the planet,” Manuel shared.

02 / Goals
Transform a neighborhood café into a sustainable business while maintaining quality and customer satisfaction.
Balancing Sustainability with Business Success
Despite its charm, Café Lovi faced the challenge of operating sustainably while balancing costs and maintaining customer satisfaction. Disposable plastics, inefficient waste management, and high energy consumption posed significant hurdles. Additionally, Manuel’s transition as the new owner required navigating existing systems and identifying areas for improvement.
The Path to Green Operations
Manuel set out to create a café that not only served great food and beverages but also championed sustainability. His primary objectives were:
Reducing the use of single-use plastics.
Implementing composting and recycling programs.
Lowering energy consumption by maximizing natural light.
Enhancing waste management practices to divert waste from landfills.
03 / The Strategy
Implementation Tip 1:
No Cost Solution – Maximizing indoor light
Implementation Tip 2:
Start small and build gradually to avoid being overwhelmed.
Smart Solutions for Sustainable Operations
Recognizing the urgency of environmental responsibility, Manuel sought to implement green practices that aligned with his personal values and the café's community ethos. By reducing waste, energy use, and single-use plastics, Café Lovi aimed to minimize its environmental footprint without sacrificing the customer experience.
Manuel’s approach combined simple, low-cost solutions with more comprehensive, long‑term strategies.
From Simple Savings to Tech Innovation

04 / Challenges
Implementation Tip 3:
Experiment with solutions and refine based on feedback, such as testing different compostable materials for customer satisfaction.
Navigating the Cost of Change
Implementing sustainable practices came with hurdles. Manuel noted two key challenges:
- Cost: Sustainable materials often come at a premium. For example, switching from plastic to biodegradable straws increased expenses. “Sadly, everything that's better for the environment is much more expensive,” Manuel explained.
- Customer Resistance: Some customers preferred traditional plastic utensils, requiring thoughtful communication and product adjustments.
Breakthrough: Patience Proves Key to Success
Manuel’s solution was persistence and adaptability. “It’s okay to do it slowly,” he advised. By gradually phasing in changes and seeking customer feedback, Café Lovi overcame resistance and found sustainable options that worked.
05 / Results
Big Stat 1:
Café Lovi was able to divert 95% of waste away from landfills.
Big Stat 2:
They were able to afford 2 new employees with savings.
Sustainability Yields Triple Bottom Line Success
After implementing these sustainable practices over two years, Café Lovi achieved a remarkable 95% waste diversion rate while maintaining strong customer satisfaction scores. Through gradual changes and smart solutions like natural lighting, composting, and the Too Good To Go app, the café successfully reduced its environmental impact while growing its reputation as a community-minded business.
Small Changes Lead to Big Wins

Proving Sustainability is Good Business
Café Lovi’s journey demonstrates that even small businesses can make a meaningful impact by adopting sustainable practices. With persistence, adaptability, and a clear vision, Manuel has transformed the café into a model of environmental responsibility. Café Lovi serves as a testament to how local businesses can thrive while contributing to a greener planet.
Looking Ahead to a Sustainable Future
Manuel envisions expanding Café Lovi’s sustainability efforts to include sourcing food from local and organic suppliers. While he acknowledges the potential challenges of cost, he remains committed to exploring these options.
“It could be interesting to look at the options,” he said, reflecting his long-term dedication to sustainability.
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Café Lovi
This coffee shop, transformed its operations through sustainable practices under new owner Manuel Boutin.
By implementing composting, waste reduction, and energy-saving initiatives, the café successfully diverted 95% of waste from landfills while maintaining customer satisfaction.